I really stepped it up a lot lyrically because I wanted this record to show real strength and emotion because y'all know Rap is so deep at times and I took that opportunity to just write lyrics that told my story and showed people that I mean something deep which y'all never really realised but now realise, also on the production side we really stepped it up a lot. We worked with a lot of new producers, a lot of new artists that I didn’t work with in the past, so they’ll get to see a lot of different vibes that they might have not seen with me with past albums. Subject matter we went a little more in-depth, talked about a lot of different things that I never really spoke on—I might have mentioned it here and there but never really made whole songs about. I had a lot of fun working on the album.

"You’re going to hear in-depth topics," he says, adding that he's been recording nonstop for the album for the last two years, a feat that has given him more than 50 songs to choose from. "You'll hear some stuff that you might not be used to hearing."〔 〕